Skyllamas Podcast Studio

Beyond the Recording: The Benefits of Professional Podcast Production

admin-skyllamas — Wed, 09 Jul 2025 01:25:47 +0000

While many podcasts begin with the initial idea of “just press record and let it fly,” there are actually a number of factors to consider before releasing your show. Having some legitimate brand identity from the get go brings a whole host of benefits, including instant recognizance, higher clickability, and an individuality that helps people latch on to your show. The title, logo, cover art, trailer and music all influence the potential listener even before they hear your voice. One might think that these are superficial accoutrements that should only be reserved for more established podcasts. Yet after a recording a few stray episodes, the need for these elements becomes instantly apparent. A sampling of the barrage of thoughts begin to invade the beginner podcaster’s mind:

1. Where is my trailer to inform the potential listeners of what the show is all about?

2. How can I streamline the intro and outro of each episode so that I’m not stumbling on my words each time I introduce the show?

3. How can I intelligently edit outs bits of the show that are unnecessary or embarrassing?

4. Where is the visual recognition that my listeners will rely on for familiarity and reinforcement of my show into their daily routine?

Whether or not you necessarily have plans to become a full-time podcaster, you at least want to produce your show in a way that grants you limitless opportunity. You never know who is listening, and you don’t want them skipping over your valuable content because of choppy edits and a less than stellar presentation.

Let’s start with a logo. There is great power in a logo. This logo can be displayed throughout all of your content and social media profiles. The logo can be displayed in your shorts, during your video podcast episodes, and even your titles and lower thirds in your video podcast. One key logo area is a static transparent display (almost like a TV Channel) in one of the corners of the video. Now that you have a logo that can be incorporated into all kinds of associated media, it’s time to implement the logo into your podcast cover art.

Cover art is what people will see when opening your podcast on Spotify and Apple Music. When one opens their phone and sees the notification that you’ve posted a new episode, they’ll see your cover art. As they listen while scrubbing dishes, tending to the dog, or mowing the lawn, they might reach for their phone to pause, rewind, or simply to answer a text. Again, they will see your cover art. This underscores the power of podcast cover art to establish a connection to the viewer/listener.

Small acts like this all add up to a significant branding of your show, and that visual recognition plays on the senses of the viewer more than you might think.

Having a pre-recorded intro and outro can be incredibly helpful to bolster your identity to your listeners, granting your podcast a similar recognition as a theme song that one might remember from a classic TV show. The intro can get the listener hyped up, communicating precisely what the podcast is all about and the message that is being espoused. This prerecorded intro can also smooth things out if the beginning of the episode is particularly casual. The outro can work as a reprise of this opening theme that bookends the narrative, and can also serve as a call to action for people to like, subscribe and follow on various social media channels.

A well-developed Trailer can entice potential viewers/listeners who have stumbled their way into your show’s YouTube Channel or podcast directory listing. I can say from personal experience that I am far more likely to embark on a podcast binge if there’s a trailer on the show page. The best length for a trailer is 1:30-3 minutes MAX. A trailer is a more in depth overview of the general M.O. of the show–its origins, the history of the hosts, the whys and hows of the production, and what viewers can expect when jumping in. The Intro, Outro and Trailer should be recorded in a different environment than the usual podcast–think a more immersive, documentary-interview-style atmosphere. Here are a few examples of Intros/Outros/Trailers that we have recorded.

Within those three given examples is an astonishingly important element: Music.

Music is often taken for granted, as we are inundated with it at all points of the day from various sources. Yet if we pause to consider how background music affects our perception, we can see that it works on a similar level to smell in its connection to memory and sentiment. Now, I know that music is technically not a sense in and of itself. Yet I think that most would agree that when they hear a defining song from their childhood, graduation, wedding, etc. they are mystically transported to that very moment in a way that no other sense could activate. If one identifies with a piece of music, it burrows so deeply into the soul that it has the ability to unearth emotions and revelations that would otherwise remain buried. Consider all of this when choosing, commissioning, or writing/recording the music to your show. What is something that your audience will be genuinely excited to hear, no matter how many times they listen to it? What is something that just SCREAMS “let’s talk baseball cards!!” ?

I composed the music for the three examples above. The main idea for each project was to first create a distinct melody that describes the narrative arc of the show. Crafting each song essentially from scratch (save for a few altered drum loops here and there) provided a unique opportunity to create something that is inextricably tied to the show. When the intro music fades into the episode, the listener is neatly tucked into the show. When the outro music starts to fade in as the hosts are wrapping up, the listener reaches that same warm feeling that might be achieved while witnessing the ending credits of Jeopardy with the theme music and sponsorship announcements. This familiarity creates a routine for the listener–a bond that is VERY hard to break.

I have surely felt this very phenomenon throughout my long tenure as an avid podcast consumer. Enter: the Poog theme song.

It’s no secret that Poog, the Neo-Jungian Philosophy Masterclass cleverly disguised as a health and wellness show, is my favorite podcast of all time. Within the first week of listening nearly 3 years ago, I had already developed a significant connection to the music. The theme song, composed by Theda Hammel, is an offbeat explosion of seemingly disparate instrumentation and rhythmic themes that ultimately serve to create one of the most uniquely apt podcast theme songs I have ever heard. There are three key moments associated with music in the show. First, the show is book-ended by ads. There is a certain sense of satisfaction when you finally reach the trademark theme song, which opens with what sonically appear to be electronic hand drum samples combined with mystical synth swells. The music fits perfectly with the cover art, which features hosts Kate Berlant and Jacqueline Novak optimistically gazing up to an all encompassing, emanating light. The theme continues throughout the pre-recorded intro of the show, as the lines conclude “This our hobby. This is our hell. This is our naked desire for free products. This is Poog.”

There is then another segment of the intro, recorded separately for each episode. This outlines the topics that will be covered in the episode. The music then dips to the background as the introduction transitions to the cold open of the episode (my personal favorite: the “Hit em with that high octane Poog” medley). It continues to fade out as the conversation unravels.

The editor makes skillful use of a meditation-bell-like stinger that is inserted when there is a transition to the either the show or the ads. This highlights the importance of including simple motifs that can be repurposed when needed to signal key points in the show. The next significant musical moment of Poog occurs during the ad breaks. The final moment of the theme song that takes the listeners to the ad features a signature rhythmic break, with a “Dun dun dun pa, dun dun di di duh duh bum bum. Dun dun dun pa, dun dun di di di di duh duh bum bum BOOM.” Listening this rhythm each morning for years has conditioned my brain to the point that I started cracking my eggs to the rhythm of the beat. Here’s some embedded audio for proof:

00:00

So when choosing or composing the music for your show, you must think: how do I get my listeners to the point where they are cracking their eggs to the beat?

The ending of each episode features a fade in as the hags begin to wrap up the conversation. When they finally sign off, the same quirky “Dun….BA BA BU BA” permeates the soundfield, followed immediately by a unison “That was Poog” along with a darkly threatening call to action.

The very idea of editing a video podcast, and to what extent, has become somewhat controversial as the medium has evolved. Initially, the whole idea of a video podcast was to circumvent the sensationally stylized, overly edited quick-bite Broadcast news style of interviewing. Considering that a typical podcast episode runs for 1-1.5 hours, one could argue that it’s not the optimal environment for in-depth, moment to moment editing and variable framing/composition. However, the art of video podcasting has not only reached the quality and filmographic depth of broadcast news and documentary cinema–it has in many ways surpassed it. I’m most consistently impressed by the cinematic evolution of Chris Williamson’s Modern Wisdom podcast, which is one of the few in which the quality of content and production are aligned in the highest echelon.

Provided that your video quality is top notch, the framing is compelling and engaging, and the audio is well mixed, the next step is tastefully cutting out slight lulls and awkward misspeaks to make your podcast flow more cinematically. Our hit short on Embolalia outlines the
editing process that we employ to subtly assist with the flow and intelligibility of our clients’ podcasts.

Stay tuned for more upcoming articles on how to use skillful editing tricks to elevate the cinematic value of your show!

Podcast Marketing 101

admin-skyllamas — Wed, 02 Oct 2024 21:43:38 +0000

Picture this: you’re 8 episodes into your Video Podcasting journey. You’re having an absolute blast learning from your guests, inspiring your listeners and watching your view counts slowly but surely weave their way up the scoreboard. At this point, you’re fully confident that you’ve found your voice as a podcast host. You’ve come to enjoy podcasting so much that you’re now considering devoting even more time to your craft. You start having unshakeable dreams of becoming the next Tim Ferriss. Your head starts to spin with all of the possibilities, but you’re lacking a clear plan to swiftly and effectively take things to the next level. Remedying this issue requires two things: 1. An affirmation with yourself that you’re in it for the long haul and 2. A multi-pronged approach that covers all possible bases. Lucky for you, you’ve just stumbled into the SPS lecture hall! Grab your notebook…and no texting. Class is now in session!

Engagement marketing, from a traditional business perspective, encompasses direct communication with consumers in order to foster a personal connection that translates to increased brand loyalty. This concept applies to the marketing of your podcast, in that you must interact with both current and potential listeners on a regular basis to draw tangible support for your show. Though the importance of follower and subscriber counts should not be understated, you should also have the goal of acquiring truly passionate fans. To this end, the grassroots appeal of engagement marketing can help to build a community around your show that will lead to a healthy career in podcasting. This ties directly with the phenomenon of Evangelism Marketing, in which your fans do much of your marketing for you simply by believing in your brand as much as you do.

Though the idea of Evangelism Marketing has its roots in the 1980s with Guy Kawasaki’s role as “Chief Evangelist” of Apple, it has taken on an entirely new role in the current age. Coupled with the unprecedented level of influence that the modern consumer has on the broader market, Evangelism has nicely converged with Word-of-Mouth marketing to create a constant marketing machine driven by ecstatic consumers. This is the perfect time to get into podcasting because you have a serious chance to hook some fans and have them essentially do the promotion for you. Yet these fans won’t just magically come to you–you’ll have to venture out into the wilderness yourself and scavenge for them.

First, you must scout out the groups of people who would be most interested in the topic that you are exploring in your podcast. Join a few subreddits, Facebook Groups, or use Instagram hashtags to engage with like-minded individuals who just might be converted to daily listeners! Just make sure to respect the rules of whatever community you’re engaged in, in terms of self-promotion. This can include following accounts who follow a certain hashtag on Instagram and liking their posts, or even commenting on their posts if they post about something you are passionate about. This will organically drive traffic to your show, and you will develop a fan-base full of friends who want to follow your every move. This can even lead to you becoming a guest on other shows, which is also fantastic promotion! By the time you start “repurposing” your content into Instagram and TikTok clips (more on that later!) you’ll hopefully have a solid base of relevant hashtag followers that the videos will be fed to.

When uploading your show to a podcast hosting platform such as Buzzsprout, you need to make sure that it is being uploaded to as many directories as possible. This will immensely increase visibility for your podcast in Google search results, as well as making your podcast available in different regions throughout the world. Even if the bulk of your audience comes from Spotify, Apple Music and YouTube, the increased distribution of your podcast will lead to substantially higher reach in the algorithm. However, with this increased visibility comes an important responsibility: to title your episodes so that they have a higher likelihood of latching on to current trends or topics in your space. With this practice, you are also tackling elements of SEO marketing.

Search Engine Optimization for Podcasts takes place largely within the landscape of the myriad podcast directories that house one’s show. One must take care to properly title their podcast in a way that stands out amongst the truly endless sea of shows. In addition, Podcast Episode Titles should be formatted in a way that fosters both discoverability and familiarity to the audience. For example, the phenomenal podcast Wikihole, hosted by actress D’arcy Carden, features a fairly consistent title system: the topic (or starting point for the “hole”) and the guests joining her on each episode. Another popular system is to title the episode with an iconic quote from the episode, followed by a “with…” if there are guests included. Your episode description also holds a key weight in whether your podcast will be properly indexed when potential listeners are searching for topics in Apple Podcasts, Spotify, or any of the other podcast directories.

As discussed in our recent article on Branded Podcasts, research has shown that podcast advertising has one of the highest levels of consumer trust and action compared to any other advertising medium. Take advantage of this perk and use podcast advertisements to promote your own podcast! Your listeners will already be on their podcast platform of choice, so they will have easy access to search and subscribe to your show (and ditch the one they’re currently listening to, for that matter!) I have certainly done this many times before. The True Crime and Horror ones always get me, often when I’m listening to one of my daily ‘routine’ shows. I’ll hear a compelling ad and get sucked in, often subscribing and listening to multiple episodes. Your ad should essentially be an abbreviated version of the trailer for your show, along with some extra clear info in relation to your podcast’s title and objective. There should also be a call to action, encouraging listeners to subscribe. There are numerous great platforms for this, but here are a few key players to get you started: AudioGo, Overcast, and Podcast Addict.

In this tell-all video Steven Bartlett, host of the Diary of a CEO Podcast, reveals key insights into the initial growth and explosive progression of his show. His first point of “consistency” highlights the importance of regularly publishing episodes on a consistent schedule. He explains that when he first started his show, he was sporadically publishing episodes. At a certain point, he began to publish episodes regularly, which sparked massive growth in his listener base. He shows a graph that clearly illustrates a flat line during his initial run, with a consistent, three-steps-forward-one-step-back, mostly linear progression once he started posting with regular frequency. In Steven’s case, the key to this was posting at 7AM every Monday, catching those just heading off for their morning commute. Definitely give the entire video a watch, as it is a fantastic example of much of the points I’ve outlined here being utilized in practice.

The first thing to consider when thinking of potential sponsors is: “What products have I organically talked about or recommended on my show?” You may be surprised how many random products from different areas of life that you have talked about extensively on your show, deliberately or not. Sponsorships don’t have to be limited to physical products, either. For example, I have recently been hearing a TON of podcast ads for Broadway shows and Theater Productions, sometimes read by the host. In addition, I have also been frequently hearing ads for subscription services such as Babbel and Skillshare.

Some shows comically explore this idea of modern shameless product placement, as evidenced in Poog’s Intro when co-host Kate Berlant remarks “This is our naked desire for free products.” It has been an incredibly educational experience in podcast marketing to hear the hags (this is what hosts Kate Berlant and Jacqueline Novak have termed themselves as well as their listeners) talk about a product one day, and then tune in to the next episode to see that they have received free samples. This often progresses to a full-blown sponsorship, with the hags recording a hilarious, sometimes brilliant host-read ad (the Hulu and Babbel ads in particular stick out for me).

It’s often recommended to consider sponsorships once you’ve reached 1,000 downloads per episode. At this point, you can start reaching out to brands that you think your listeners would connect to, in addition to creating a press kit that explains the M.O. and general reach statistics of your show. Another option is to apply to have your podcast represented by an agency, such as True Native Media, that lists podcasts in a database that advertisers can choose from to work with.

The swift, meteoric rise of TikTok in 2018 introduced a novel type of scroll in the form of an endless stream of short videos that are constantly served to the viewer and based on a heavily individualized feed. At this point, video podcasts were already a well established fixture in the media landscape. Yet when TikTok was introduced, creators started chopping up their full length shows into bite-sized clips with captions and quick cuts and feeding them into the algorithm. This highly effective promotional tool is explored in the famed GaryVee Content Strategy, with its eponymous creator highlighting the importance of having one piece of “pillar content” (in this case, your podcast episode) that is then contextually repurposed for other forms of social media. We at Skyllamas Podcast Studio have seen our clients’ reach grow immensely after incorporating shorts into their posting plan. A well-timed, captioned and hash-tagged short has a higher chance of going viral and picking up new viewers than practically any other medium on the planet right now, and the podcast form perfectly lends itself to this idea of repurposed content.

How to Find Your Voice as a Podcast Host

admin-skyllamas — Fri, 28 Jun 2024 17:06:42 +0000

Sometimes, the things that are easiest to kick back and enjoy are paradoxically the most challenging to create. Think of how your favorite podcast host effortlessly weaves throughout banter, complex conversations and full-on narrative stories. Much of the confidence and ease that you associate with your favorite seasoned podcast host can be attributed to a system, either conscious or subconscious, that is likely some combination of improv acting and extemporaneous public speaking prowess.

This system is either practiced upon extensively before recording, or simply gained through the host’s previous experience as an actor or public figure. If you are starting out cold (meaning that your foray into podcasting is your first attempt at a compellingly engageable public persona) then you need to break down the process into manageable chunks and focus on just a few aspects during each episode recording. For many hosts just starting out, their first few episodes might be total bombs. This is unavoidable to a certain extent–sometimes you just have to trust the process and ease into the role.

When considering your persona, you want to retain as many elements of yourself as possible while keeping yourself open to the wide variety of viewpoints and personalities you will hopefully be exposed to on your show. If your character is well-defined yet free thinking enough to spur unpredictable conversation in your show, you’ve hit the jackpot. In addition, your host persona can serve as a backbone when your guests span from increasingly far-flung fields and industries. Jay Shetty and Joe Rogan are two fantastic examples of hosts who have thrived on keeping a consistently identifiable, universal persona that allows for all sorts of conversations from a variety of different vantage points. For example, let’s take a look at Jay’s guests for this past month:

-Psychologist Jonathan Haidt

-Supermodel Taylor Hill

-Nutrition Expert Casey Means

-Brazilian Popstar Anitta

-F1 Driver Charles Leclerc

-Health and Science Journalist Johann Mari

A narrow-mind would assert that a guest list like this is all over the place–that there’s no focus. Yet what ties these guests together is their collective relation to the broader cultural zeitgeist—one that Jay himself his a part of. Jay’s singular persona of a calm, childlike curiosity and positive-emotional neutrality-that-genuinely-doesn’t-seem-contrived serves to bring out aspects of the guest that wouldn’t otherwise be unveiled through other mediums.

In Charles Leclerc’s episode of Jay Shetty’s “On Purpose” podcast, Jay opens the show by asking Charles why he hasn’t done many interviews. Leclerc replies: “You’ve got something special in all the different interviews you do. I think you get the best out of people, and it’s something very special. Of course we do lots of interviews, but they are mostly based on our racing career, which I’m happy to speak about all the time. But it’s good to see the person behind the steering wheel, and I think it’s a great way to show a bit of myself.”

When listeners/viewers engage with this type of long-form content, no matter the genre, what they are truly looking for is a story. Whether it’s through true crime, “hangout,” or heavy science podcasts, there should always be a narrative thread to follow that is at least loosely derived from the traditional tenets of film, television and playwriting. That isn’t to say that there necessarily has to be a 3 act structure, but you at least want to structure each episode in the form of vignettes that make up a larger picture.

Think of the 5-10 minute podcast clips that you typically see on YouTube. They hover around a specific topic, and often have a clear beginning, middle and end. In this sense, you can think of each episode of your show like a standup comedy special. Think about how each joke in an hour long special is structured like a story—a mini-vignette with twists and turns. This all leads to the grand finale–a joke or revelation that ties everything together or illuminates something crucial about the comedian’s personality. This would be your final “anecdote” to your podcast episode: a closing monologue of sorts that references various elements of the “narrative” that you have built up for the past hour.

A common adage of standup comedy is that the best jokes occur when the comedian says something that everyone in the audience has thought of, yet never could figure out how to put into words. This collective experience, when experienced in a theater, leads to a transcendental cathartic experience for all. This is how memorable moments dispelled on a podcast are experienced; albeit in an asynchronous fashion.

Picture: a mother of two, on her way to work after dropping the kids off at school, completely ensconced in a random old episode of Malcolm Gladwell’s Revisionist History. Or a shift worker with airpods, listening to Luke Combs and Theo Von discuss the concept of growing up with your fans. Or a writer/musician from New Jersey washing the dishes late at night after getting home from his job at a podcast studio/production house, listening to the latest episode of “We’re Here to Help” and erupting into full-on belly laughter over the sink as he haphazardly scrubs the skillet. This is your audience: a wide demographic of people with varying interests, careers, lifestyles and senses of humor, spanning across space and time. Picture them all in front of you in a theater, nodding along, entranced as they hang on your every word.

This all serves to create a “Parasocial Relationship” in which your listeners feel as if they know you personally and rely on you to get them through their day. The goal is to earn your listeners’ trust, attention and ultimately, time–as you eventually become such a profound fixture of their everyday lives that they can’t help but tune in each week.

Now that you have the wherewithal to finally take the plunge and step into your podcast hosting shoes, take a listen to some of the podcasts mentioned and start outlining your show!

How Professional Podcast Production Elevates Your Brand

Nick Sisti — Fri, 19 Apr 2024 18:37:06 +0000

It’s been a long road, but the podcast has proven to be one of the most fascinating and enduring mediums of the information age. From its humble beginnings as “On Demand Radio” in the late 90s to finally earning its “Podcast” distinction in 2004, the long-form pre-recorded talkathon has continued to captivate audiences in countless genres.

At the turn of the 2010s, a few early podcasting adopters had the novel idea to set up a camera and start recording their podcasts on video. This can be likened to the discovery of fire or electricity, as it catapulted into view a revolutionary form of media expression that, over time, sought to boldly challenge (and in many ways transcend) the previously established mediums of radio and television.

Podcast production value has continued to steadily evolve, to the point where 1080p three camera setups have turned into 4K five camera setups (and in the case of popular podcaster Chris Willliamson, an IMAX-like motion picture wall!)

This current boon in well-produced independent content signals an opportunity for premium content production to promote your brand that is more tangible than ever before. Through its increasing ubiquity in today’s cultural landscape, the podcast provides an unprecedented avenue for brand recognition and customer loyalty.

It’s a common (and correct!) adage in the modern business influencer world that in order to truly cut through and succeed as a business, one must strive to convert his or her customers to “fans.” Crafting a compelling podcast that keeps customers returning week after week creates a relationship with the listener that transcends advertisements and paid sponsorships. Bonus points if you can incorporate some audience engagement!

A fantastic example of this is the Inside Trader Joe’s Podcast’s integration with the Trader Joe’s Annual Customer Choice Awards.

Highly successful companies with podcast ad placement such as AG1, Calm and BetterHelp have thrived off of what media research organization Sounds Profitable has dubbed “The Ad Bargain.” According to Sounds Profitable, the Ad Bargain entails “…the deal any consumer makes with ad-supported media: you give me free content I like, and I’ll give you some attention (within reason) to your sponsors.”

Numerous studies have shown that podcast listeners are far more likely to be attentive and take action on an ad than other forms of traditional media such as radio and television.

Podcast ads tend to be most effective when they are transparently delivered in a similar fashion to the podcast one is listening to. After all, a Babbel ad is far more entertaining when it features the hosts of your favorite podcast haphazardly explaining their goals to brush up on their French and Spanish, as hilariously evidenced by various iterations that comedians Jacqueline Novak and Kate Berlant have recorded for the Poog Podcast.

For a bizarrely humorous take on the world of personalized podcast advertisements, check out this segment from CBS’ After Midnight:

Considering the consumer impact of casually delivered, genuinely engrossing podcast ads, there exists an argument to simply cut out the middleman and structure a whole podcast based around your business.

For example, let’s say you are a tennis instructor. You have a large, consistent base of clients, but you’re looking for a way to improve your reach and engage your students in-between lessons. This would be the perfect scenario to start a 30-60 minute podcast each week, illuminating bonus tips and Har-Tru lore that your students can absorb on off-days.

This will also help position you as a thought leader in the space, which can lead to greater student trust and retention. Your can then expand your reach to the upper echelons of tennis social media if you choose to go the video route and promote short, captioned social media clips of your show on YouTube Shorts, Instagram and TikTok. Which brings us to…

The Cumulus Media and Signal Hill Insights Podcast Download offers some compelling statistical anecdotes on the sheer growth and consumption of video podcasts. Significantly, YouTube is recognized as the predominant podcasting platform.

In the video summary linked above, one can also see that YouTube and Apple Podcasts have completely reversed their respective dominance from 2019 to 2023. YouTube’s journey to this milestone is certainly correlated with the rise of video podcasts.

Diving deeper into the numbers, I would postulate that YouTube’s overtaking of Spotify from October 2021-October 2023 is a direct result of the addition of YouTube Shorts to the platform.

The discoverability aspect of the Shorts platform (or “Reels” on Instagram and Facebook) is what ultimately drives viewers to your full-length podcast–in either audio or video form. This is a crucial feature for promotion that is completely unavailable on Spotify and Apple Podcasts.

Instagram, TikTok and even X are fantastic for promoting podcast clips, but they are still going to externally link to YouTube.

To have both the Shorts AND the “main event” podcast that the shorts are linking to on the very same platform is a brilliant all-in-one package that will continue to propel YouTube as the main entertainment and information hub of the world.

In addition to public, branded podcasts that aim to reel in consumers, there is also the option of crafting an “Internal” podcast. This type of production is typically aimed towards employees at a company and is designed to deliver important information in a more digestible and modern fashion than emails or morning meetings.

Internal podcasts are typically audio-based, which is helpful for employees with a lengthy commute or a stacked morning schedule. Companies with tens of thousands of employees will often grant public access to their “internal” shows, as seen with American Airlines’ “Tell me Why” podcast.

Internal podcasts are recorded with a much higher frequency, with the rate of new information turnover much higher in a day-to-day business setting. Think of it as a fancy extension of middle school morning loudspeaker announcements…on demand! With a much higher production value and portability factor.

Elizabeth Stein, founder and CEO of the modern granola empire Purely Elizabeth, created the Live Purely Podcast to, in her own words “…expand our company’s offerings from healthy foods to healthy lifestyle advice, while connecting with our Purely community on a deeper level.”

The podcast is fully integrated with the Purely Elizabeth brand, with a tab on the website linking to the show.

Guests include prominent life coaches, business owners and nutrition experts from the holistic/integrative health space.

Inside Trader Joes is the long running, fan-favorite branded podcast centered around all things Trader Joes.

Debuting in 2018, the series capitalizes on the aesthetically bizarre, semi-niche supermarket’s uniquely dedicated consumer base: one that frequently posts their TJ hauls on reddit and is rife with blogs and fan pages.

The WHOOP Video Podcast, created by the eponymous fitness tracker company, works well as a companion to its flagship product.

The podcast features all walks of success, including athletes, entrepreneurs, musicians and fitness coaches.

Check out this episode with Zedd (hosted by founder and CEO Will Ahmed) to learn how the wildly successful DJ revamped his lifestyle after years on the road.

When recording your podcast with Skyllamas, you’ll get access to our elegant, acoustically treated Studio A. You can also opt to produce an audio only podcast in Studio B, our state-of-the-art vocal production cube.

You will engage with a team who can exceed your wildest expectations in producing high-quality, commercially competitive content. When stepping foot into our studio, you become part of a growing community with regular networking events, seminars and workshops.

We offer packages for either raw recordings (if you already know how to edit or have someone on your team as an editor) or for recordings with editing. For more info, scroll up to “Pricing” at the top of this page and select Audio or Audiovisual Packages.